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The Featured “Five Rules” is selected by the editor, possibly with input from random strangers. The criteria is simple – I [we] liked it.

Here are Brian’s “Five Rules For Life”:

Challenge yourself.

Set goals that make you s-t-r-e-t-c-h. It is a cop-out to make things too easy – always take it to the next level and don’t be afraid to fail. I would rather fail trying to do something that made me expand my abilities and work harder than I ever thought I could rather than succeed at doing something I knew I could accomplish with my eyes closed.

Make yourself a brand

Sit down and decide what you want to be, and what you want people to associate with you. Map it out and then work hard to make it a reality. When people think of me they think of three things: someone that helps organizations with their image and messaging; a captivating and entertaining speaker; a loving husband and father. That is my brand. Who are you?

Realize that happiness isn’t something you “obtain”

The sooner you realize that happiness is not something you obtain like a piece of furniture or a job, the more likely you are to achieve it. Most people think they will be happy if they get a promotion, make a sale, start a relationship with someone, or buy a certain kind of car. But happiness is created, not acquired. Have you ever wondered why – as a general rule – people with less are happier than people with more?

Live responsibly

This has many meanings to me – but basically it means don’t ignore injustices, treat others with respect, do what is right for the world and environment, and quit thinking it is “someone else’s” job.

Get a dog

A dog loves you unconditionally. A dog thinks you are the greatest, coolest, smartest, most successful person in the world. Get a dog and work hard to live up to its expectations.

FRFL dog

Brian currently resides in New York City.