Why chose WordPress for your website? It is still often (wrongly) regarded as a simple blogging platform. Maybe that was the case in the early days but now WordPress has become so much more
Open Source Software
This basically means the software is free to download and use, this encourages innovation and creates a helpful community, willing to share it’s knowledge. Although as a novice you may want your developer to build your site, over time the help is there if you want it.
Easy to Install
Good web hosting companies offer quick one click installation of wordpress and have optimised systems to work seamlessly with the platform.
A theme provides the look of your website, there are many good free themes and premium (paid) themes available to give your site the feel you want. A developer can also customise an existing theme or create a fully customised theme tailored for your exact requirements.
Plugins add additional features to your website, for example, if you want a fancy image a gallery there’ll be a selection of plugins available to you. If you are looking for any particular feature for your website there’ll probably be a selection of plugins available, many are free to use.
SEO (Search Engine Optimisation) this is making your site search engine friendly and getting it to appear high up in the search engine results page. This area is constantly changing and be wary of companies who can promise miraculous results, however there are still a number of simple things you can do with your wordpress site to assist it’s performance.
Generally wordpress is very SEO friendly but there are also some excellent SEO plugins to fine tune your website.
CMS (Content Management System) this allows the user to publish and edit their content easily and quickly. You don’t need to be an experienced programmer to update your pages, if you are used to using Word then updating the content will be simple.
Expandable and Adaptable
A wordpress business website can be as big as you want it to be, from a simple blog page to large website with a number of complex features including ecommerce. The website can grow and adapt as your business evolves.