WordPress websites at their core are based on a slick and fast framework, there’s a reason WordPress powers about 35-40% of the internet. With extensive design and functionality options comes the possibility of slow performance.
Studies show that you have around 7 seconds to capture a user’s attention, therefore every second there is a delay in your website loading eats into valuable time which you have to make an impression on.
It’s not only the user experience that is affected, search engines such as Google use load speed as a metric for page ranking. The slower your load speed, the lower the search results from your website will likely appear and ultimately hinder your traffic.

If you haven’t already, we recommend you check out our previous article onhow to speed up your website loading time. This previous article focuses more on plugins to aid website speed, whereas we’re now focusing…
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